How to Attract Advertisers to the Site
Good afternoon friends! Today for you is a translated
article on how to attract advertisers to the site. I believe that everyone who
is going to monetize their site must take note of these tips. Have a nice
reading!
Direct selling advertising is one of the best ways to monetize a site.
Finding advertisers for your site and closing deals is
actually not an easy task. Over the past 6 months I have had more than 10
sponsors (this is the author of the article) from well-known companies and in
my article I will share my experience and give you tips.
Pros:
Good moneyBig money: the first obvious advantage of your own
advertising is that you do not have any intermediaries and increase revenue
without giving anyone interest. Suppose you place text link ads in your sidebar
and sell them.
If you use advertising networks when selling ads, they are
called advertising brokers, then they will take at least 50% of the price from
you and in the end you will earn for each text link. If you want to pay the
full price for the link, then why share with someone and give half the income.
Independence:
Without a doubt, large advertising networks have access to a
wide range of employers and are more trusted. They have an easier process for
closing deals. Independence
But if you have met all the requirements and meet the needs
of advertisers, then you just have to spend a little time searching and you can
also sell ad places along with large networks.
Flexibility:
The third advantage of direct advertising sales is that you
will have much greater control over how and where these ads will be displayed
(i.e. you can avoid intrusive advertising).
Google Adsense is, of course, good, but if you mix it with
content, it will annoy some of your readers and, accordingly, get fewer clicks.
In practice, most bloggers do just the opposite and place contextual
advertising links in the text of the article, which in principle also gives a
result. Experiment.
trust-imageTrust:
and finally, having an army of sponsors and direct
advertisers on your blog, you thereby gain credibility.
Even small and poorly designed blogs can host Adsense ad
units anywhere.
The presence on your site of established and constant
advertising banners indicates the quality of your material on the site and you
can deal with.
Minuses
Cost of time:
Selling advertisements on your site has both its pros and
cons. The first drawback in this method of monetization will be the time you
spend searching for potential advertisers, negotiating with them, as well as
processing issues related to making payments, tracking statistics, delivering
reports and so on.
Big requirements:
Selling direct advertising is not as easy as working with
Google Adsense. To do this, you must have a popular blog, professional design,
special software.
Instability:
If a site has been on the market for a long time, then it
doesn’t really need an active search for new advertisers, which can’t be said
about young or medium-sized sites that have been on the Internet for more than
a year, up to 3 years, and therefore you still cannot earn stable orders. For
ad networks, everything is extremely simple, you connect an ad unit, and it
broadcasts ads based on the theme of your site.
What Do You Need For Accommodation?
The popularity of your resource popularity: before making
deals with advertisers and placing ads on the site, you should have activity
and good attendance indicators on it. This is not some kind of magic number on
the counter, but about 1000 unique hits per day will be a good value.
If your bar is below this level, then it’s better to go
ahead with the project and work on its optimization, work on writing articles.
Other factors, such as Google PageRank, the number of RSS subscribers and Alexa
Rank can also help to evaluate the activity of your site. In RuNet, such
indicators will be Yandex Metric, Google Analytics.
For more information visit our website Digital Marketing Services in UAE
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