SMO, SMM, SEO. What is it and how do these approaches differ in the promotion of projects?




Hello everyone dear subscribers! Today I will tell you no less valuable information about SMO, SMM, SEO, what is it and how do these approaches differ in the promotion of projects? First, let's define a little terminology and try to explain to beginners these strange, at first glance, abbreviations.
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SMO means the promotion of Internet resources for social media (translated as Social Media Optimization).
SMM (translated as Social Media Marketing) is responsible for external website promotion and the steps are similar to external SEO.
SMO plays a major role in the search engine promotion of web sites.
SEO (which means Search Engine Optimization in translation) is all work that focuses on the search engine (here it means search engines).
We optimize the website, and the PS itself finds our website and gives it to the user according to key requests (see also how to evaluate the competitiveness of a request ) This always includes working with keywords and content. With external promotion, links are most often purchased, and the webmaster monitors changes in search engine algorithms.
SMO - promotion of projects for social media. To promote the site in this case, you need to create exciting content.
After all, only on a good article, visitors will post links as they wish, and share with friends. Buttons are also set on the pages for adding materials to social. network. This is one of the most effective and efficient ways to attract even more targeted visitors.
The only important rule when you install social plugins . buttons, call the visitor to action. In practice, it looks like this: “Tell your friends about us”, “Recommend us to your subscribers”, “Share the link with friends” and so on, that is, change the text in the settings of the plugin itself.
This also includes various widgets from social services, for example, I like or posting videos via YouTube, for example.
SMM - to put it bluntly, it’s social media marketing. This is commenting on blogs, thematic forums, communities.
SMO and SMM most recently were a single entity. Now these are various types of activities. At the moment, SMO in the promotion of Internet resources plays a big role. And not the first year.
In addition to optimizing the site, it’s very good at PS to advertise your own products. Imagine you have optimized a page for a product, after which you wait until the search engine indexes such a page.
And it is quite possible that you will need to work on external factors: acquire links, publish review articles. We will have this way with SEO. Using SMO, visitors will instantly learn about goods and services.
The most popular Runet networks are Odnoklassniki and Vkontakte. They are exceptionally responsive to all our efforts. Even with low labor costs, such services give users a spin-up project. Another question is to what extent they will be targeted.
Now let's get to practice. Now we will look at all the ways of promotion through the eyes of the seoshnik. In fact, we need to promote the customer’s resource or ours.
You can do everything yourself, but to achieve the desired effect without helpers will not work pretty quickly. Who will give us this help? Most likely, content exchange. Go to the exchange, and then create a task of this type: send invitations to friends in a group on the Vkontakte network.
Give a link to your own group and invite all artists to join the group and then invite friends. We work similarly with classmates.
In the social. Facebook networks, you can create a page and publish publications from your website. In the language Internet, this social network is developing, at the moment there has not been a special influx of traffic from there, but in the future the situation will certainly change.
To revitalize your own pages, you can attract people that will often leave comments on posts on the wall.
Remember, only using SEO, SMM and SMO together you can get results that you could not even dream about before!
For more information visit our website Digital Marketing Services in UAE

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