Distribution Of Email Letters: Is It Worth Posting Pictures?


In today's issue I have translated for you an article sending out email letters: is it worth posting pictures. What are the pros and cons? A small article turned out, I think you will get something useful from it.
There are many issues to consider when you post graphics to your e-mail newsletter. We’ll talk about this.
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If you have ever had the opportunity to sign up for an electronic newsletter, you may have been given the opportunity to choose between a text and html format for delivery. For Internet marketers, circumstances have changed, but the choice has essentially remained the same: pictures are more attractive than plain old text.
HTML can do many things, but the most obvious asset is that it allows you to use images in your marketing materials.
Will the pictures be part of your message or just remain overestimated? (i.e. images for the sake of the image). Let's find out.

PROS:

Images make messages more attractive and interesting to the reader. HTML allows you to add multiple layers, include columns, which you won’t do in plain text.
Links that are presented in the form of images are more convincing, which inevitably leads to an increase in the number of clicks on them. The conversion rate for the HTML version of the letter is approximately 11.6 percent, which is two times more than just using text in the mailing list.
Using images makes it easy for senders to track delivery and response rates. Text messages can also be tracked, but at the cost of including long prescribed links, which is not always convenient for the user's eyes.
The graphic creates an opportunity for branding, which is missing from the text. Although here you can argue a bit, because a good logo, seasoned with an excellent slogan or text, will increase the response much more and the faster the viral effect.

MINUSES:

Pictures are the least secure. This shortcoming is the most important of the reasons in favor of abandoning them.
Due to a security risk, images can often get into spam filters, which leads to a lower percentage of delivery.
For security reasons, some mail services, such as Gmail, simply "pull out" the html insertion from messages before sending.
Internet marketers are aware of the security risk and therefore simply turn off images from their customers' emails. This is a trend from which it only gets worse. According to market research, the proportion of users who left images by default in 2006 was about 55 percent, 41 percent in 2007, and only 33 percent in 2010.
According to a 2007 report from the Email Experience Council, 21 percent of messages with images included in user inboxes were simply empty.
Use the preview panel correctly. MarketingSherpa reports that more than 80% of business representatives and more than 50% of online consumers use previews to see their posts. Images in the preview window may differ from those contained in the full version of the letter and this is least predictable. Therefore, an important rule is the rule of conformity of what you write with what you post. Do not mislead your visitor.
Messages made using html using pictures take more time to edit them and further test in different browsers for errors and correct display.
Based on the list, the graphic winner in the messages remains the clear winner, but no one bothers you using text versions. By the way, info-businessmen are more likely to use the text option as the most proven and reliable.
It is difficult to judge, since the foreign Internet is more advanced and developed and, in fact, there are more visuals and more people who perceive pictures and graphics.
If you are very worried that users have the habit of blocking images, there is a simple answer. Users block images because they have learned to distrust them and therefore you.
If you give your readers a reason to trust and appreciate what you send, they will certainly feel it and react correctly, without sending your letter to spam, even if you fill out their mailboxes and turn it into a museum from pictures.
That's all for today. See you in the next issues.
For more information visit our website Digital Marketing Services in UAE

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