5 Reasons to Benefit from Unique Content
Good day to you all! For you "dashed off" an
article - 5 reasons in favor of free unique content. The goal of any business, both online and offline
is one thing - to make a profit, increase sales, increase conversion.
Do not be afraid to give something free, thereby you will
not lose the value of your products, but rather will even more attract the
attention of your audience.
It is very difficult for us to come to terms with the fact
that we must still give something, although we are used to only receive. He
will have to wean from this habit and becomes, to some extent, an altruist. But
don’t worry, our “giving” will often come to us with a plus sign. I am not
exaggerating, and not joking. All in all seriousness.
So let's decide what is the whole point of the usefulness of
free content, whether it’s video, audio, shorts, webinar entries, and so on.
All your actions in relation to your target visitor are not just a gesture of
goodwill, but are aimed at attracting attention to you, as an expert in a
specific niche.
They begin to trust you, people begin to listen to your
opinion. And accordingly I will buy from you. It's unavoidable. And it’s not at
all necessary to pour out all the “goodies” of your message to a potential
buyer. Here, a peculiar principle of “bait” operates.
Give your customers something for free
It’s as if you weren’t fully opening the water tap and
keeping your reader in the so-called “consumer readiness”. Free always bribes
and always works. But not everything is free - useful. Your article or any
other content should convey a certain idea, which to some extent will be able
to resolve the human situation.
Below I lay out the five fundamental principles of building
the credibility of your business.
First,
Create a series of free teaser letters. Thus, you kind of tease
your audience and do not open all the cards. Crazy interest and excitement to
you are growing. And what then is so interesting that you will give to a kind
public? :-). Keep your audience in a state of some trance.
This is similar to a series in which at the time of the
climax or the denouement of some interesting episode, everything suddenly stops
and we would rather see a sequel. Of course, we eagerly want to know what will
be ahead. Believe the technique is working.
Secondly,
Be concise in your letters. It’s not at all necessary to
make your messages crammed with everything right away. It will not work, but
only push the person away. Do not force the brains of our compatriots.
The main thing is the thought of your conversion. What
exactly did you want to tell him (your subscriber) today. Focus on that.
Standard - this is a little less than a page if you are making a text version
of the message. Divide your content into several parts and send it metered into
people's minds.
Third,
use the language of numbers and everything related to them.
Figures are the best sellers always and everywhere. What will you believe more:
“A unique collection of articles and video materials on strengthening the
muscles of the press” or “Subscribe and find out how to lose 2 kg of excess
weight per week in just 37 minutes of daily exercises”. These are all, of
course, conditional examples, but they reflect the essence. Numbers and only
numbers, facts and only facts. Use them.
Use the language of numbers to convince
Fourth,
use all your freebies to add value to your business. A bit
unclear? The bottom line is that the free flow on an ongoing basis will develop
your habit of writing more and better.
So one satisfied subscriber will share the link with his
friend, and he will tell another. Word of mouth launched and works only for
your profitability, the flow of potential customers who are ready to buy your
new release or info rate, and maybe real goods, if you are the owner of an
online store.
Fifth,
Be unique. Do not be gray and boring, always stay alive and
bright. In everyday life, this is more than enough. How to write is
interesting, write just the way you feel it. Describe your experience, your
thoughts. After all, someone will be interested to read you. Do not be alarmed
that the niche you want to enter is already full.
Stand out in your niche - be unique
You have something to tell and show, so do it. In this case,
the instructive story created Airlines. By the way, I advise you to read his
book "To hell with everything, take it and do it." It coolly
motivates and opens its eyes to simple things that we, unfortunately, do not
see, or simply do not want to be aware of.
So remember these simple techniques and right now start
implementing them in your business. Do not put off the case in a long box,
otherwise it will simply become dusty. Work, improve and hone the skill of
creating free content. If anything, I will always help you with this.
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