Legal Promotion of Legal Sites


At the moment, with the successful promotion of legal resources, as well as the client’s business, usually competitors turn to specialists and ask them to do something similar, here even the CEO is no exception.
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If an expert is savvy in this matter, he has a certain client base, its representatives show examples on TOP key queries or metric counters, are eager to get an identical result. That is, a large part of the percentage ratio in the promotion is represented by lawyer resources and legal bureaus.
There is a general strategy for promoting a business in this narrow topic. To paint the details is a rather lengthy procedure, because even after reading this article, the list of radical actions will differ from what is described below. Indeed, the measures of specialists are different, and progress is generated from them.

Important information

The main thing is to listen to what the client wants to see as a result, after comprehending what kind of business is extremely attractive for him, for example, criminal or property, and what is not at all interesting. Based on this information, it will be possible to compile a list of competitors by topics, look through the eyes of a search engine as they move, then create an action plan. Basically, it looks like this:
·         Creation of a semantic core;
·         Study of all technical errors;
·         Polishing landing pages for specific content, as well as the introduction of CEO-Triggers;
·         Human linking;
·         Improvement of user factors;
·         Partial addition of external factors;
·         Each item should be considered individually;
·         Semantic core;

Collecting a semantic core for legal sites

It involves the collection of a variety of requests that directly relate to the topics of interest, in particular for a law firm. Topics are divided into 3 filters, we are talking about commercial requests, which are most relevant here, non-commercial requests that can lead the client, and completely non-commercial requests for the content weight of the resource.
It is best to focus on collecting the maximum number of requests, during the first month 2-5 thousand pieces will be enough, then they will go through the filters and be distributed among the articles. This approach makes it possible to collect the maximum amount of low-frequency traffic, which will be able to give page transitions.
It’s valuable not to miss the moment when the client approves the requests, because moving the phrase “court is pleasant” is unlikely to get an adequate call. It makes no sense to plunge deeply into the collection of semantics, a lot of points, the main thing is to collect requests - write content.

Technical errors

They cannot be ignored, there is a list of technical parameters that are usually checked on the resource and corrected. Especially important are redirects from www., Plus editing broken links expressed by 404 errors , deleting links to third-party sites, checking 301 redirects , the presence of headers, and more. There are about a hundred such errors plan, it is necessary to analyze and fix everything.

Page design

The design of the pages of the site legal orientation

Valuable moment when disabling link content. The emotional side of the resource is obliged to encourage users to take actions, for example, calling or submitting a form, asking questions.
What are the motives for attracting targeted traffic to the portal? Traffic is not justified, and the target call is only partially. The lawyer will replenish his personal financial condition after signing the contract, and the user will be satisfied with the help through the site, this is the main goal.
It’s interesting enough to look at some legal resources, which have about 1 thousand unique users daily, but they all try to find the address of the court, download a sample cassation appeal, make student requests on the topic of criminal cases.
Accordingly, it makes no sense to chase quantity, quality is always and everywhere in priority. That is, when 100 people visit the page and manage to get 3 targeted calls during the day, this is ideal. Some with similar traffic do not receive calls at all.
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