Important Rules for Primary Site Optimization


The topic of this article arose from a comment by a regular reader of my blog about website optimization using a practical example, and today I want to figure out how to do the internal seo (SEO) website optimization myself, without paying specialists, that is, to do it completely free and effectively.
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Fasting will carry a purely practical bias. No water, strictly on the list. Let's get started.

Independent Primary Site Optimization

Many optimizers sometimes make a mistake by promoting exclusively landing pages of the site, completely forgetting about non-promotion pages. But promotion is a complex process, like a mechanical watch. It’s worth missing the smallest detail and all the work will go just “down the drain”. To prevent this, I propose to consider the main points of internal work to optimize and bring the site in a convenient form for promotion. Yes, by the way, you can quickly promote a site in the region . Do you want to know? Then follow the link.

We Write Title, Description, Keywords

This is the foundation of the basics. Any optimizer knows this. Here is a practical example:
This article is written for the following key queries, I specifically marked them in red in the screenshot, I don’t want to write here, because it will turn out to spam keys and the search engine will not like it.
we select requests for title
and here is another screen
selection of words for internal website optimization
If you count, you get about 7 key requests per page. This raises the question of what kind of heading to come up with so that all of them appear in the search. Here is my title:

Internal independent website optimization

When compiling titles, always make them large, human-readable, with all key phrases included, and so that it makes sense, not a dumb set of words from the Wordstat.

Important Nuance:

The title SHOULD NOT repeat the title of your article. In my case, the article is called - important rules for primary website optimization, and the title is SEO (SEO) do-it-yourself internal website optimization for free and on your own!
The number of characters in the title should not be long and should not be very short. Ideally - 4-5 words, but not more than 60-70 characters. Although this rule is no exception.

Firmly Grasp This Rule!

Now let's talk about description. This is like a business card of what we want to talk about on the page of the site. Ignoring this item jeopardizes all your labor costs on the project, as a result of which you will not get the right positions in issuing Yandex and Google. I don’t really want to be an outsider, right?
With the "site description" field (description) a little simpler. Here you can either come up with your own version, different from the text on the article page itself, or take it directly from the text. I usually take from the text, although I come up with commercial client projects from my head. Here is the description of this article.

Independent SEO Site Optimization

Important Nuance:

When creating the page description field, try to “fit in” the required number of characters - 160 characters. It so happens that Yasha and Gosh themselves form the desired description, unhooking the necessary sections with the keys.
I won’t talk much about keywords, because this item has long lost its power, when in order to get to the first place in the search it was enough to register a long “footcloth” of the necessary key phrases and you are already in the TOP. Now this is no longer working. Think better of reader convenience.
In connection with the "alleged" cancellation of the link Yandex assures that there are other 750 factors on which sites will feel great on the top lines, and moreover, the issuance will not suffer. Now “behavioral factors” rule, namely convenience for the reader, clear menu, two-click page availability and many other factors. I think this will be one of the articles.

HEADERS H1-H6

One should not forget about them, they make the structure of the text itself logical. The most important, which should occur only once in the text, is the heading h1. Other headers can be used as many times as needed on the page. Here is a good example from my page:
prescribe h1-h6 headers
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