ORGANIZING YOUR WEB CONTENT THROUGH EFFECTIVE WEB DESIGN

One of the most important parts when designing a website is trying to figure out what content will go where. Planning and organizing the content is stressful in itself, especially when a new web design is incorporated.
But really, there is nothing to worry about. Organizing web content is really as simple as dividing everything into main categories and then filling in the blanks from there.
For any visual student, think of it as a menu; It has its main categories to choose from and then from there you can choose from the "drop-down" list of more specific dishes.
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The First And Most Important Step Is To Decide What Those Main Categories Will Be

Generally speaking, it is a good idea not to have more than five main categories. Anything more than that can be overwhelming for users. Not to mention that too many main navigation options seem to be much less aesthetic for your website. The main objective is to avoid any disorder.
When choosing a main menu, it is important to consider your audience from beginning to end.
The main navigation should be able to clearly and effectively direct your audience in the right direction with just a glance. People like things that are fast and easy to understand. Therefore, if your audience cannot immediately find what you are looking for, it should not be a main category.
With this in mind, the three most popular pages are usually home pages, about sections and contact pages. The beauty of these pages is that you can explain so much in such small pages.

A Homepage Is A Place To Get Attention

Give your audience a sample of who you are, what you do and what you can offer. In no way is your homepage the right place to go too deep into anything, but it should certainly give people an effective idea of   what awaits them.
The goal is to capture your audience immediately, whether you do it through your content, images, videos or calls to action.

Your "About" Page Is Good Chance To Tell Your Story In Detail

Who are you? What do you do? How did your business come about? What makes you different?
If there is any page to get more words, it is on the page. Your audience will want to know what distinguishes you from others and what is for them.

Finally, There Is The "Contact Us" Page

A clear call to action: Contact us. If your website has done its job well, people will flock to your contact page so they can explore your services further.
But organizing content is not as simple as classifying things under these three main umbrellas.

You Didn't Think It Would Really Be That Simple, Right?

Of course, these three main navigation tabs are the most popular and widely used on all websites, but some companies and organizations have other tabs that are more specific to your business.
For example, camps may have a tab for "accommodations."
Your main navigation should only show what is most relevant to your brand. If you're still not sure which categories are most important for your brand, a good place to start is Google Analytics. Through this data, you can access valuable statistics that can show your audience the specific demographic pages they will go to and what content works best.
Once you have identified your main categories, all other content can be classified and organized in these silos by creating relevant landing pages that will be included in each category.
Making multiple landing pages is essential because not all visitors will go directly to your home page. Some will find it on different pages that are more specific than what they are looking for. Each service must have its own page. These entry points will be convenient for your end users.
So when it comes to that, it's really just about deciphering what content is important enough to include as the main category, and what corresponding content can be included as a drop-down menu for each section.
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