HOW TO PLAN A YEAR OF GREAT CONTENT ON A SMALL BUDGET


Consistency is paramount when it comes to content marketing. Regular creation of fresh and engaging content helps build a loyal audience. It is also great for SEO on your website. But generating a constant stream of fantastic content is another story. If only there was a useful guide on how to plan content ... maybe tailored for small businesses with limited budgets!
Spoiler Warning: This article is the guide. It is literally content over content.
There are tons of content marketing articles. But I have noticed that most of them take a certain amount of time, creative resources and budgets that many of our customers don't have. Not all companies can create videos or create podcast tracks. Sometimes even creating a single graphic for social media is a challenge.
CLICK HERE: Content Creation Agency UAE
60% of marketers create at least one content every day
But nearly 60% of marketers also reuse content two to five times
What does this tell us? It's hard to find new content!
If you are among the many who struggle to strategize (and stick to) a content plan for your small business, these tips are for you. Soon you will be able to plan an entire year of content.

How To Plan Content, Step 1: Choose Your Platforms

Before you dive into brainstorming ideas for stunning content first, you need to have a clear idea of   where exactly that content will live. This includes the platform and content support.
What platforms do you already have? (website, social media, email, etc.)
What platforms do your competitors use?
What multimedia content does your target audience consume most? (articles, case studies, research articles, infographics, videos, etc.)
What multimedia content can you do well and continuously?
You may want to group every penny together to make a video. Video is very popular. But is video feasible in the long run for your business? Can you afford to make ten more videos of the same quality, or will that video be broadcast solo on an otherwise empty YouTube channel?
If you can't consistently produce high-level content support or populate a platform with new content, this is your answer: choose something else. Successful content marketing does not consist in creating as much content as possible; it's about focusing on what you can do well and throwing it out of the park. Corporate blogs without posts in the last three years, abandoned social media profiles, inconsistent brand and quality of posts: these reflect negatively on your business.
The functionality of your website can also play an important role in your content plan. If your site isn't able to easily embed videos and you don't have programming skills or developer access, you may not be able to use the videos. Likewise, if your site doesn't have a blog area or case study, consider third-party blog platforms like LinkedIn or Medium.g new content areas on your corporate website

How To Plan Content, Step 2: Understand Frequency

"Consistency is the key to building a successful business ... If you want to collect content marketing dividends, you need to spend adequate time creating content." - Neil Patel
Attendance is closely related to consistency in content marketing. Think about your time, your resources and your budget, then create a high-level content plan that divides your expected media into categories like this:
Daily content *
social posts, in particular high-volume channels such as Twitter, LinkedIn for B2B
* Daily content can be created in batches once a week or every two weeks!
Weekly content
Instagram post if you struggle to get pictures
blog post or case study if writing is your jam
e-mail newsletter if your company makes frequent promotions
Monthly content
blog posts and / or case studies
email newsletter
Quarterly or less frequent content
eBooks
research papers
You may not commit to daily content on any platform, and that's okay! The content plan for an individual marketing "team" who wears 10 more hats during the workday (I hear you!) Could be more like 1-2 LinkedIn posts every week, a blog post once a month and eBooks quarterly or newsletter.
The key is to stick to a frequency that you can manage comfortably, even in a busy week.

How To Plan Content, Step 3: Establish Events

A simple source of content ideas are the existing holidays and events. Depending on the sector, these could range from silly to serious.
national holidays
National months / weeks / days of compliance
Sport events
Shopping events
"Holidays" on social media (Later has a free holiday calendar for social media!)
Industry events
Corporate events
Community events
Events organized by partners, sponsored associations, etc.
If your company attends a trade show every June, you have all kinds of content options in the previous months, during and after. Write a preview article about what to expect, why you are attending and where to find yourself at the event. Publish live social content during the event, even just a single photo on each channel. End with a review of the show's highlights and what you've learned.
Holidays on social media are fun and a delightful brand storytelling opportunity. Maybe all your staff create their own tasty creations in the dining room on #NationalIceCreamDay. Take photos and ask your audience on social media to comment on their favorites. It could become an annual tradition - and less content for you to devise next year!

How To Plan Content, Step 4: Tag Your Topics

This is the stage where many content plans for a small business will fall apart. WHAT DO YOU WRITE ?!
If you are a brand new company, a new marketer in a small business or (like me) you have written content for so long that you have written on every topic you can imagine ... you are not alone. It is common to hit a content wall after three months to two years after launching a new website.
But if you come up with articles on random topics just to publish a blog - or if you don't write anything for a few months - your marketing will suffer.
Fortunately there are two relatively easy (and free) ways to plan a whole year's topics!
Topic Research questions
If you don't have time to use SEO tools to search for topics, don't worry. Google has placed increasing emphasis on latent semantic indexing and search intent. Without being a keyword research genius, you can still create solid content, as long as you use the same phrase used by your customers and create content around the things they are looking for.
The easiest way to understand what to write without an SEO tool is simply to identify what your audience wants to know. Ask yourself these questions:
What are the questions customers ask most about your products or services?
Ask your sales team
Ask your manager (or anyone who presents customer presentations)
Ask your IT department or technical support
Read social media comments and reviews
Read the forms sent from your contact page
Check the data of your site's search tool
Ask your customers: learn how to collect and use customer feedback
What are the weaknesses of your customers that bring them to your business?
What do you do better or differently from competitors, and why is it important?
What unique or expert perspectives does your company have on industry trends or news?
How is your product used?
How to configure it
How to solve it
Tips and tricks to get more done
Tips for recycling or disposal
Common and unique use cases
How has your product impacted customers?
Share testimonials
What errors do you see in your product / sector?
What are your competitors writing about?
Don't forget that interviews with your team and customer stories also make great content. Your colleagues probably have a lot of talents that are not specific to the industry, such as leadership, productivity, innovation, teamwork and improving common processes.
For more ideas on what to write, check out our article on the topics of corporate blogs that convert!
Topic Search tools
If you have more time, it is always useful to touch the free SEO and content marketing tools. You can start with the vaguer idea and still find useful tips on topics and keywords to get the most value.
Here are some helpful topic search tools that you can use with a free or trial account:
Google keyword planning tool
SEMRush
BuzzSumo
ahrefs
Answer the audience
For more informatio visit website world digital network

Location: United Arab Emirates

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