HOW HAS DIGITAL MARKETING EVOLVED OVER THE PAST FEW YEARS?
Having
a digital footprint for businesses has become a necessity rather than a matter
of choice. Not having a digital marketing strategy is a cardinal sin and can
lead to missed opportunities. Companies from different industries understand
the impact that an effective digital marketing strategy can spend and spend a
significant amount of money and working hours on designing and editing
strategies every year. But how did it all start? What is the current status of
digital marketing and where does it go?
In This Article, We Try To Answer These
Questions
How It All
Started
The
first television commercial was published in 1949. In the 50s, every product
from cigarettes to washing machines was given face. Ads strengthened the link
between brands and customers and helped businesses improve their marketing
reach.
The
term digital marketing was invented in the 1980s. There were many innovations
from the early 1980s to the late 1990s. In 1981, IBM launched the first
affordable, personalized computer.
In
the 1980s, there was a change in buyers' thinking and purchasing decisions.
Businesses had to find ways to indirectly promote their products. During this
time the term Big Data was invented.
Many
businesses entered the market as economies opened. The development shifted the
balance of power from businesses to consumers. Businesses can no longer ignore
their customers and no longer need to reinvent their marketing strategies.
In
the late 1980s, businesses began to realize that they could no longer push
their products. Brands are now focused on raising awareness about their
products / services. During this period, businesses began to realize the
importance of creating a better experience for their customers.
In
order to better serve their customers, many businesses have changed their
product-oriented marketing strategy to reinvent it as a customer-oriented
strategy.
Internet Goes
Public
In
the mid-1990s, the Internet's popularity rose to unprecedented levels. 1994 was
an important year in the history of digital marketing. This year, Yang and
Fleet launched Yahoo.
Soon
Google followed the case and launched its first search engine. The period also
saw the growth of various e-commerce platforms such as Amazon and eBay. These
businesses had the opportunity to address a global audience and soon became a
force to be taken into account in e-commerce.
The
launch of Internet 2.0 was followed by the introduction of new concepts such as
Search Engine Marketing and the cataloging of websites and data. These
developments not only made it easier for marketers to monitor the performance
of their websites, but also allowed people to click, view, and share links. The
re-branded version of ww Www dönüştür has transformed the Internet into
clickable ad formats.
Soon
the whole world has become a major market.
Google Is
Becoming Smarter
Google
was launched in 1998. Introduced AdWords in 2000 after the launch of content
targeting services in 2003. In 2004, search engines began to use algorithms.
These developments greatly influenced the way businesses used to communicate
and sell.
Just
having a digital footprint was no longer enough. To defeat competition,
businesses had to think out of the box and develop strategies based on search
models.
The Rise Of
Social Media
The
launch of Facebook in 2004 marked the beginning of a new era of digital
marketing. The years 2006 and 2010 saw the birth of Twitter and Instagram,
respectively. These social media platforms were originally used by people as a
means to connect with friends and family. With the increase in the number of
users, businesses came up with the idea of
using these platforms to promote their products and services.
Soon
businesses around the world focused on building their social media presence.
During this period, the term online reputation management was invented. With
the growing impact of social media, businesses can now serve their existing
customers and buy new ones anywhere in the world.
SEO Grows Up
When
Google's algorithm became smarter, digital marketers realized that they could
no longer get their content filled with keywords. To improve the user
experience, Google has begun to penalize websites that do not follow the rules.
As Google's algorithm evolved, there was a change in the attitudes of
businesses. Digital marketers are beginning to realize that they no longer see
content as a wheel on the wheel of digital marketing. Instead, it was the
backbone of content strategies.
The Rise Of Mobile Technology
The
first smartphone was introduced in 2003 by Blackberry. The device supported
email, text messaging, and web browsing. It wasn't until 2007 that smartphones
became widespread. As technology evolves, mobile devices become more
affordable. Soon, smartphone penetration has reached unprecedented levels.
These
lightweight devices with internet access have opened doors to new opportunities
for their users. People began to use their smartphones more than the desktop
and laptop to surf the internet. Today, about 64 percent of the global mobile
phone population uses smartphones to access the Internet.
With
the increase in the number of people using their smartphones, businesses needed
to develop strategies to optimize their websites for mobile devices. Nowadays,
developers are taking several steps to optimize their websites, such as
breaking up text bricks with images.
The Current State Of Digital Marketing
The
need to stand out from the crowd more than ever. Businesses focus on
personalizing their content to enable their target audience to fall in love
with their brands and improve their customer experience. Digital marketers use
big data to learn about user behavior. Many businesses have developed
user-generated campaigns to influence their target audience (especially
millennia).
The Future Of Digital Marketing
The
future belongs to Artificial Intelligence. In the not too distant future, the
popularity of voice optimization will increase. With advances in technology,
businesses will find new ways to use large data and video content to better
personalize their content. The development of AI technology will open the door
to new opportunities to automate impressive marketing systems.
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