HOW AI IS IMPACTING THE DIGITAL MARKETING LANDSCAPE


Technology has always best the way to market a product. In fact, that's how it went from traditional marketing to digital marketing. We now have more advanced technologies that influence how digital marketing works. AI or Artificial Intelligence is one such example.

AI and digital marketing are going hand in hand nowadays. AI is capable of shaping the digital strategy through its ability to collect, analyze and extract insights. As AI becomes more advanced, the ability to influence digital marketing strategies is likely to develop further.

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Some Of The Ways AI Is Currently Influencing Digital Marketing.

Enhanced User Experience

Excellent customer experience is an important part of a good digital marketing strategy. Users are more likely to convert when they find that the content is relevant to them. This turns them into loyal customers and repeats them.

AI can contribute to this by collecting data and providing insight into what content works best for a particular audience. Analyze elements such as past behavior or position to derive these predictions. Finally, it's information that can help you create personalized experiences. Therefore, when your customer is interested in your marketing effort, the experience is specifically designed for him.

This could be a game changer in retail, where online shopping experiences are dominant. For example, today you have an augmented reality that plays an interesting role in online shopping. Technology can allow customers to try the products almost before they buy.

All this saves the customer time, which minimizes dissatisfaction. Finally, you're looking for higher returns and an increase in your relationship with the brand.

Voice Call

AI has also led to the development of virtual assistants, an integral part of the online user experience. Now, virtual assistants are fueling the growth of voice calling, something that has dramatically affected digital marketing over time. Voice dialing is soon available on autonomous vehicles and home assistant devices.

We already have devices based on voice commands to accomplish tasks like Amazon's Alexa / Eco and Google Home. Therefore, a future where voice commands affect search trends is not far away.

According to research by TheeDesign, about a third of Google's daily searches are voice searches. This is the gift we're talking about.

This is interesting news about digital marketing. You see, search engine algorithms continue to evolve, and even now, they have become less keyword-oriented. Today, it's all about making sense and breaking queries. Therefore, we'll see long-tail keywords that lead to ordinary or chat keywords. In other words, the voice call will be more intuitive.

Another important change to a voice call is shorter interactions that will save time for the customer.

Estimated Customer Behavior

AI can help personalize customer experiences as we discussed earlier. However, their capabilities go even further. It can even predict customer behavior. AI now relies on DMPs or Data Management Platforms to collect second- and third-party data. This ensures that general user information, that is, everything that your user makes online, is collected. The information collected is not limited to a specific session on the organization or business website.

The second or third party can help further personalize the data and create trips or profiles that allow a more targeted approach. This greatly increases the chances of a customer becoming a fully developed customer. As a result, businesses can generally focus on developing better marketing strategies.

While things aren't all that perfect right now, AI will continue to evolve by collecting and analyzing data. As new algorithms are developed, customer travel will become more accurate and efficient. Businesses can rely on better return on investment and sales forecasting that will impact the development of customer experience.

Chatbots Offer Improved Customer Support

Digital marketing will require newer ways of communicating with the customer, where speed and accuracy play an important role. So, how can AI provide it? Well, already with the help of chats. Today, chats are a powerful communication tool.
Before we go any further, let's first explain what the conversations are. Chat bots are computer programs that can perform automated tasks. In this case, the task is to chat with the customer through the chat interface and answer their queries.
Chat bots offer what is known as interactive interaction. They can provide better interaction between consumers and marketers through customer service, transaction contracts, and content consumption.
According to a report by EConsultancy, 57% of customers today prefer live chats or conversations. This is because modern consumers want quick solutions and conversations can meet this need. In addition, chats can be proactive after each interaction with additional information and solutions.

Efficient Content Production And Curatorship

As amazing as it looks, AI can also create content. Content creation is no longer limited to people. As you can see, much of the content we already produce depends on a fixed structure that makes them repetitive. Machines can replicate it and are already doing it.
In fact, it's hard to tell the difference.
For example, AI may develop reports and news based on data collected. Technologies such as NLP or Natural Language Processing allow AI to direct content marketing and production.
Content curation is another consequence of AI. AI can search the Internet for ideal content and recommend it for use. We already use AI to automatically generate emails, not just any email, but also personal email. This is currently being done on a scale.
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