5 MARKETING STRATEGIES TOP MARKETERS ARE USING RIGHT NOW


Leading marketing specialists are using proven strategies to increase brand awareness, increase their lists and followers and get conversions.
In this article, we will show you 5 strategies that these marketing specialists use and where you can find more information about each strategy.
Ready?
Let's dive.


Here are 5 strategies that the best marketing specialists are using right now.

Strategy No 1: Use Presale Items To Increase Conversions

Presale items talk in depth about a topic related to the product being sold. Its objective is to answer the most frequently asked questions associated with the product and show people why this product is what they are looking for.
For example, Ezra Firestone uses a presale item to sell makeup to older women. You can see the article here, 5 makeup tips for older women. In addition to the 5 makeup tips, the presale article talks about the use of lipstick as a blush (for which the Boomstick color spot is perfect) and ends with a testimony from Jennifer Aniston.
Ralph Burns Tier 11 agency is also using presale items to sell PerfectAmino, a protein replacement supplement for older adults who want more muscle mass, stronger bones, and a greater sense of "health and vitality."
This presale article increased ROAS by 77% and almost doubled conversion of sales pages.
If you think presale items would earn a lot with your consumers, you can get more information about them in Episode 214 of the Perpetual Traffic Podcast.

Strategy No 2: They Are Using Campaign Budget Optimization

Campaign Budget Optimization (CBO) is the latest advertising feature of Facebook. It has been buzzing around the advertising community because Facebook finally wants to move all campaigns to CBO.
CBO uses your campaign budget and bid strategy to find the best way to allocate your budget in your ad sets at any given time. Essentially, through this feature, you give Facebook permission to increase and decrease budgets for ad sets as you see fit.
For example, if Facebook sees that the best opportunity to reach its goal of lowest cost per click is to place most of its budget in one set of ads, it will only allocate a small amount of its budget to its other ad sets.
Using the CBO tool, Molly Pittman was able to obtain 40,000 potential customers with a daily budget of $ 1,000 in 27 ad sets.

Strategy No 3: Implement The Youtube Ad Grid

YouTube Ads Grid is a 3-step process that targets potential customers in the 3 phases of the purchase cycle.
These 3 phases are:
1. Window Shopper: people who are interested in buying a product but are only exploring their options
2. Shop buyer: people who compare different brands and versions of that product
3. Payment buyer: people who are ready to buy the product

With the 3-step YouTube ad grid, you will create different YouTube ads for each of these buyers and then use specific audiences and strategies based on the audience you are targeting.
Here is the breakdown of the 3 steps:
Step 1: Identify the mentality and mode of purchase of your viewers
Step 2: Determine the correct targeting options
Step 3: Create effective ads for each step in the purchasing cycle
If your customers are on YouTube, you can read this article from DigitalMarketer to create your own YouTube ad grid.

Strategy No 4: They Are Fragmenting Content

Chipping content is the process that takes a piece of content and creates about 12 minions from it. While we don't usually refer to each of these fragmented pieces of content as minions, you may be more familiar with them such as social media posts, presentations and podcast episodes, they are doing the same job.
These minions are here to drive traffic to your website, increase your commitment and help you increase your customer base, without tripling your workload.
Garrett Holmes, Product and Content Director at DigitalMarketer, is our teacher in the content division. In this episode of the DigitalMarketer podcast, he explains his process of taking 1 piece of content and creating 12 minions of content from it and how to find out what content to create in the first place. For example, create five social media posts from a blog article:

Strategy # 5: Use Tracking Pixels

Tracking pixels are pieces of code that you place on your website that give you information about your visitors' browsing habits (such as how they navigate and what type of ads they click on). They can also help you track your campaigns and provide you with essential data on performance and conversion rates.
There are a lot of different types of tracking pixels and each one works for a specific purpose. Here are the 2 most important pixels:
1. Pixel redirection: shows you the behavior of your website visitors
2. Conversion pixels: Track the sales of advertising campaigns
Leading marketing specialists use retargeting pixels to inform and shape future campaigns that work with current visitor behaviors. This code is placed on your website.
Conversion pixels help marketers determine how well campaigns work when collecting data, such as conversions. The code for this pixel is placed on the confirmation page of the purchase emails.
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