How to Correctly Evaluate the Competitiveness of a Search Query?
The competitiveness of a search query is a very important
characteristic of it. This indicator is determined in order to assess their
capabilities in promoting a particular search query. In order for the promotion
efforts not to be in vain, it is necessary to initially correctly determine the
degree of competitiveness of this request. How to correctly evaluate the
competitiveness of a search query?
Each webmaster has his own answer to this question. That is,
its own methodology for determining the degree of competition, which is based
primarily on personal experience. In this article, we’ll look at several ways
that can help you determine the competitiveness of your search query. This
information will be especially relevant for novice webmasters.
The first method is taking into account indirect factors. In
this case, you should analyze the search results for this query. In this case,
you should pay attention to the following characteristics of sites: the number
of occurrences on the pages, the amount of backlink mass, average age and trust
of sites.
In addition, pay attention to the presence and quantity of
contextual advertising in the search engine results for this request, as well
as the total number of sites in the search results. In this case, the more
indirect factors are taken into account, the more accurate the result will be.
Query competitiveness assessment
The above data must be collected in a table for further
analysis. What is meant by analysis? Very often webmasters give formulas of the
so-called competitiveness coefficient. For example, to determine the
competitiveness coefficient, it is proposed to summarize the data given in the
table. In this case, the frequency is given in thousands, and the total number
of sites in the issue in millions.
The resulting coefficient is indicative, that is, there is
no definite formula that would precisely determine the degree of competition.
The second way to determine the competitiveness of a request
is to use specialized services of search engines. For this purpose, a service
from the Yandex advertising network for assessing the monthly budget required
for promotion is perfect. At the same time, the cost of promoting a search
query per month is indicated. Accordingly, the higher the budget for promotion,
the more competitive the search query. You can also use the YAZZLE service.
If we compare these data with the previously calculated
coefficients for the same queries, we will get almost the same results. For
example, the competitive coefficient showed which of the above queries is the
most competitive, while comparing the budgets for promotion showed the same
request the most costly in promotion.
To correctly assess the competitiveness of a query, use the
two above methods simultaneously, checking the results of the analysis. In this
case, the result of a competitive analysis will be as accurate as possible.
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