6 digital marketing tactics to create and transform better leads
The size of your business does not
matter, if you do not generate high-quality leads, then the brand is doomed to
failure. 59% of marketers say creating quality leads is their primary concern,
according to a study by the B2B Technology Marketing Community.
Getting high-quality leads is an area
that marketers consider the most difficult. Although in reality this should not
be a complicated process. All you need to do is work on marketing moves and
have in your arsenal several tools that will help identify leads with great potential
for transformation. We give 6 such tactics.
1. Use smart lead generation tools
Marketing automation has been a huge
leap forward for many companies. Now that AI-powered tools have entered the
market, the lead generation process has become more focused and streamlined.
Imagine that a visitor is looking for
information on your site and would like to find one that will help him make a
purchasing decision.
What if the AI could determine the
best content to display based on the pages that users visited on your site? Or
could direct users on a personalized path. That would greatly facilitate the
customer’s journey, right?
For example, one of the tools that AI
successfully uses to generate leads, CliClap, predicts and applies the next
best action for each visitor, providing a personalized experience.
Another lead generation tool that
works with AI is LeadFormly. It helps marketers create highly convertible forms
of lead capture.
These are just some of the ways in
which AI can help increase lead generation - there are many tools to achieve
better results in less time.
2. Launch Podcasts
Podcasting has come a long way before
becoming one of the most reliable lead generation strategies.
According to a Nielsen poll , 50% of
U.S. users are podcast fans. The same report also indicates that 49% listen to
podcasts at home, 22% while driving in a car, 11% at work, 4% during training.
What does this statistic tell us?
In the West, podcasts have already
become popular, in our realities this channel is still growing. But we can
assume that he will soon occupy his niche and firmly establish himself in the
list of the best channels of lead generation. Perhaps if you start creating
podcasts now, you can, as they say, catch the wave. Moreover, while the
competition is not too high.
Because podcasts can be recorded and
played over and over again, they serve as a constant source of new leads. In
addition, listeners will need to subscribe to the channel before gaining access
to podcasts, so the company will receive only high-quality leads: those who are
looking for solutions that the brand can provide them with their products and
services.
3. Create lead magnets
Another great way to get quality leads
is to create lead magnets.
Typically, a lead magnet is a free
product or service that marketers offer to visitors and potential buyers in
exchange for their contact information, such as an email address. Lead magnets
can be anything: from e-books to videos, coupons, etc.
It is important that the lead magnet
meets the following specifications:
Demonstrated a unique selling
proposition: when an audience gains access to the lead magnet, users should
clearly understand why they should buy from you and not from competitors.
Be perceived as something valuable:
information should bring readers more benefit than competitors offer.
Give a solution to a problem: your
audience is always on the lookout for solutions on the Internet. If the lead
magnet can satisfy their needs, it will turn out to form a customer base
quickly and efficiently.
The advantage in creating lead magnets
is that each contact becomes a potential buyer.
4. Hold contests
You see them all the time on social
networks. And admit, many of you really take part in these contests.
In creating interactive events, it’s
important that they are related to your niche. So there is a chance to attract
quality leads. There are several advantages to launching contests: you can
quickly collect a large lead database and at the same time increase user
engagement.
5. Create content based on the needs of the target audience.
Writing valuable content on a website
is a great way to increase brand awareness.
But for content to be truly valuable,
it must respond to user requests. It’s easy to identify exciting topics:
monitor your competitors, follow the keywords in Wordstat. You can also use the
question / answer service. In Western realities, Quor is relevant, an analog of
our Answers.
6. Use social media
Social networks cannot be ignored.
With over 2.7 billion active users,
social media has become the most powerful form of marketing. If done correctly,
social marketing can bring a lot of traffic to the site.
How to generate and convert better leads using social networks?
You need to use the right tools and
channels. If you work in B2B, LinkedIn can be a great platform for generating
leads. Instagram, Twitter, which is now experiencing a second wave of
popularity, can also not be discounted. These social networks are relevant not
only for B2C.
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