4 COMMON MISTAKES BETWEEN MARKETING AND SALES
It is no secret that the sales and marketing
teams of a business are the first two points of contact with most companies'
customers. However, sales and marketing teams should work together to ensure
that customers' journey begins on the right track. That's why we've compiled a
list of 4 common mistakes that marketing and sales teams made to avoid!
1.
No Goal Or Objective
Vard There are only two ways to influence
human behavior: you can manipulate it or get inspiration. ”- Simon Sinek.
Companies need to understand why they do what they do. A clear goal and goal is
incredibly important. When both your sales and marketing departments set up
both short and long term goals and objectives, your company follows the same
path, and magic happens when everyone is on the same path.
Now, you need ways to measure these goals and
objectives regularly. Make sure that you have regular follow-up meetings to
ensure that the goals and objectives do not shift on the set path.
2.
No Customization
Every customer is different. This means that
every customer should have what we call the “unique customer journey de in the
industry. For example, suppose you sell SEO services. A potential customer with
a painting job will have a different customer journey than the one with
accounting practice. Businesses are different, customers are different, and so
their messaging and sales journey must be unique. The more customized, the
greater the likelihood of closure.
Landing pages, call-to-action messages,
follow-up emails are examples of ways you can customize different customer
journeys. Now, in general, more customization is more expensive. A good tactic
here is to create a variety of customer “types müşteri on which you make a
customized journey for each type.
3.
Rely On Quick Fixes
Once the sales targets have been set, it is no
secret that everyone in the sales and marketing departments will do everything
they can to reach them. But sometimes, doing everything right now may not be
the best in the long run.
Let's say your sales are slowing down and you
want this problem solved. So you decide to put all your sales resources in a
1-week cold search campaign to build a good pipeline. That won't be enough.
Now, don't get me wrong, the cold call is a true art, and if mastered, it can
produce incredibly effective results, but for a long time the wrong alone is
not sustainable. It needs a process to work effectively. For example, if you
work with your marketing department and give them the names of searches that
last longer than 90 seconds, and send them a targeted email campaign, this will
yield more effective results in the long run.
4.
Lack Of Analysis
We've said this before and we'll say it again
tekrar We trust God, everyone else brings data. It is not always the best bet
to base decisions on instinct. Especially when talking about marketing and
sales. With powerful analysis follow-up, you can make it much easier to set
goals and monitor and achieve short-term goals by giving your company a great
advantage. According to a study by Zs and EIU, 70 percent of respondents
described sales and marketing analysis as “too” or “extreme için for their
organizations' competitive advantage, and 52 percent said their organizations
invested heavily in analytics.
It is extremely important to understand that
these issues are present in your business. Applying these tactics will help
ensure that your sales and marketing departments are best friends.
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