Business Owners Say Online Reputation Management Is Important

The fact that a brand's reputation cannot be fully regulated is what makes it so valuable and reliable.

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The management of online reputation has long been a source of conversation and concern for business owners, but the latest study shows how quickly we have reached the fast-track point.

The 2018 study (launched in partnership with Ipsos MORI) called on world-wide and worldwide travel business owners and workers about the key industry trends that remind them this year.

Respondents highlighted the importance of maintaining a positive online footprint and engaging digital customers with their current and potential customers. Of particular note, 97 per cent said that online reputation management is important to their business. The same was true for online reviews (98 per cent) and social presence (92 per cent).

Leadership

These trends differ from travel and hospitality businesses. Purchasers in all industries (including B2B customers) are using digital content and online searches to make their purchasing decisions. People seeking investment need to be concerned about the investment that investors receive online.

"It is clear that the vast majority of owners and operators are concerned about their online presence and how they are using mobile and social platforms to attract the right consumers," said. , Vice-president of the business-to-business product, in the press release.

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Business owners who want to take control of their online presence would like to put the following activities on top of their list.

Explore deeply your online reputation

What do customers get when they make your company Google? Ideally, they are provided with a clean, significant and up-to-date list of positive websites, news articles and online profiles. If not, the first opinion of a sub-section may be the reason you lose your next customer.

Indeed, businesses could lose 22 per cent of the business when potential customers receive one negative item on the first page of their search results. Three negative articles can jump to 59.2 per cent.

As frighteningly, this is not the only risk factor you should be concerned about negative goods.

For example, are there inconsistencies or are calls to action reluctant to take your digital footprint? Are your active and relevant network assets held or viewed on digital grave slabs that require mussels? Have you forgot old tweets or images from jokes that could be taken out of context?

You can manually carry out much of this audit, digging through search results, images, and old social media posts, or look for professional help to do serious deep diving. A new online management firm based in, launched  recently a new product offer that uses machine-learning to scrap search results and social media posts to identify red flags. A combination of automatic and manual inspection is often the best option.

To continue the process, Google Alerts established your company name, chief executives, and related industry terms. You can also use media monitoring tools such as Mention or for a stronger brand tracking system.

Better use of Online Reviews

Review platforms have many shapes and sizes, and are important for a variety of reasons. Revised platforms facing employees such as Glassdoor and indeed will influence your recruitment efforts and sales are likely to be affected by the platforms facing customers such as Yelp and Google.

There are also sector specific platforms. For those in the hospitality and travel industries, is a clear choice. Doctors' patients classify HealthGrades and avvo review them.

The benefits of an active and positive review profile are difficult to mitigate, and it is simple: 84 per cent of people have confidence in online reviews as a personal recommendation. Unfortunately, self-motivated reviewers are more likely to be dissatisfied, leaving many firms' revised pages with an informative collection of poor reviews.

If you like it, don't worry. Revised negative bias can be protected, although it requires patience and hard work. It involves the proactive and consistent encouragement of employees and customers to conduct reviews to show the company a more authentic picture in the long term.

But the first step is very simple: claiming your listings online. It is the verification process by which you prove that the business is a matter. If you have not yet done so, you do not have a valuable opportunity to demonstrate accurate business information, respond to online reviews, and finally control your online reputation.

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