Trends of Digital Marketing for Putting Consumers at the Front position


Digital Marketing In Dubai Internet City

Tech has always been one of the top performers in the digital marketing race, but high-tech companies need to be careful not to go beyond their own feet - as high-tech companies are kept to a higher standard when they use technologies. digital. Other complex things, high-tech companies are often business-oriented (B2B), and building a business framework for B2B companies and consumer-focused firms is less natural.
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The reality is that high-tech companies spend so much time and effort on innovation and disrupting their products that they do not take the time to spend equal energy towards their digital marketing efforts. According to Adobe's 2017 Digital Marketing Study, high-tech companies believe that they will come - if it is no longer so.

Digital runs deeply, but it is slow in technology

Digital companies already do digital breath. They understand the basic technologies - later, these are the companies that create these technologies. Ironically, high-tech companies than other industries are less likely to prioritize the use of these technologies in their own business.
Nick Christy, Senior Vice President of Enterprise Technology for R2i, says, “Other industry leaders talk about the importance of customer experience and linked data, but it is a big challenge in the B2B area.” Indeed, the 2017 Digital Marketing Study shows that 48 per cent of high-tech companies estimate that they are not “focused” but in digital marketing - defined in the study as an level of integration, automation and technical skills, but not across the organization.
This is a more serious problem than it could be because the race for digital maturity is a marathon, rather than a sprint. Other complicated things, there is no actual finish line in this race. Today's companies that have been rehabilitated ten years ago have made progress. This continues to present opportunities and challenges today. Small deficits or small gaps that exist today can have significant disadvantages in the future.

Holistic customer views can accelerate the pace of technology

The good news is that the digital marketing study also drew attention to specific areas of opportunity that high-tech companies can use to get back on track. Developing a holistic view of their customers is one of the most important areas of opportunity for high-tech companies. This is becoming gospel among B2C companies and is true for B2B companies. They want a holistic view of the customer, but it can be much more complicated in the high-tech space with different models going to market, complex relationships with partners and resellers, important offline communication at trade shows, or with field crews.
In addition, B2B transactions are often part of the business of high-tech companies - and B2B companies often rely on their sales forces to gather customer insights and build relationships. This is a great place to start, but there are not many unique scenes on their customers in today's market. Companies need to compile an offline view that combines their field teams, with their customers' online digital footprint to develop these full customer views.
Technology companies must collect and compile data and insights from across the organization - including information from analytics and CRM sources. According to the digital marketing study, 48 per cent of high-tech organizations currently use CRM data to enhance their marketing efforts - making CRM data integration a common and important place to start developing holistic customer views.

Data integration can make a good start to digital marketing

Whether CRM data are already being used by a company, this system contains critical information. Nick explains, “Your CRM has client information that is essential to the understanding of your digital strategy, including the ability to carry out marketing modeling and projected assignment and automate digital marketing through artificial intelligence.
The more companies can integrate data, the better their analytics will be. Better analytics, in turn, improves the performance of predicted marketing applications, leading to better results. This is an advisable cycle that will give a company success over time.

Tech can implement digital marketing enhancements

Ultimately, high-tech companies have all the technology they need to succeed, they only need to recognize that their customers - often other businesses - can be profiled and predicted along the way. Same can be consumers. By making the effort, high tech companies can pull the package and make a better representation.  Digital transformation is always happening. It never ends. Digital marketing can never be stopped.
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