Top Methods to Step up Your Social Media Strategy

Social Media Marketing in UAE


We are successful in creating stories for brands for the right audience, at the right format and channel. These are our 6 recommendations to reform your social media strategy!
Click here : Social Media Marketing in UAE
Leverage the latest format with high participation rather than spending time on a less attractive and traditional format
Social media users now prefer to stream Stories and Live formats over normal job feeds.
Indeed, approximately 1.7 billion Instagram accounts use the Stories format every day in 2019. Almost 80% of active Instagram users send stories at least 2-3 times a week.
Reports also show that the format of the Stories among the Millennials and Gen-Z is so popular that 1 in 4 view relevant Stories before purchasing products and services.
The live streaming is more than an interactive format. There is high exposure as the apps will notify fans of the current Live streaming. In the meantime, it saves time and cost of brands as no post production is required.
Promote your social media storytelling on top of product-oriented content
The easiest way to fill your social media marketing calendar is to share existing information about your brand or your products. But we recommend less time to spend on this, and diversify your content.
For example, references from your clients and business partner can increase your credibility; the proportion of employees also reflects the culture of the company; The result of content under your brand is to introduce product information in a creative way.
An example can be viewed on the Adobe Instagram account, where the company repeats the content of its users to display Adobe software capabilities.
Focus on reaching the quality of followers who are potential clients, do not avoid the number of followers
We recommend less focus on achieving quantitative objectives such as thousands of fans, without qualitative monitoring of your audience. To do so, use your ad budget that wisely to focus on profiles that match current customers, but not to focus blindly on a certain number of people.
You must also define “quality”. Do you want to find people who have visited your website, or those who have already purchased your products on your online store? Ideally, there should be only one objective. Participation, Traffic, Conversion, etc. ad campaign.
Focus on the withdrawal of the audience you were dealing with organically
Are you giving priority to people who have previously contacted you reaching out to new audiences? Then you are right, as about 70% of the audience are likely to change when they are recharged.
On top of Facebook Pixel set up on your website, remember to import your customer email database into Facebook, within the applicable laws, or connect your Business Manager to your commerce. In this way, you can create Custom Audiences easily, and later develop a Lookalike Audience to target users who have similar attributes to your existing clients.
Clearly monitor the average value of social media campaigns by setting concrete KPIs
Instead of calculating awareness and good numbers as your KPIs, we recommend monitoring the cost of disclosures, access and understanding of your social media campaigns. This gives you clear numerical figures that help determine the effectiveness of your campaign.
It involves a observable value with each marketing decision and allows you to find out what format is working. Accordingly, cost is reduced and new campaigns increased.
Include your social media activities included in your sales performance analysis
Do you understand that your audience is considered to be social media as the company's asset? To admit that kind of investment are your social media activities, and among your fans, some of them may make progress as Clients!
Therefore, to be truly aware of the value of the company and to evaluate sales performance effectively, do not forget to join in your social media activities as well. You might finally notice a positive connection between your social media presence and the profits of the company.
For more information visit our website Social Media Marketing in UAE

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