Tips for Planning Your Site Redesign
Website Designing UAE |
Tips for Planning Your Site Redesign
The web is changing at a speed that can not be imagined and
the impacts on revenues and competitiveness of companies that do not adapt are
real. Redesigning your website is essential, but you still need to know
why and when to do it.
The short and intense life of the sites
The useful life of a website varies between 2 and 4
years. It seems a little? It is! You wonder, rightly, how can a
site become so quickly obsolete? The answer lies in two things:
- The technological advances of the web are done at high
speed.
- The rules of the games on the internet are constantly
changing.
You should consider redesigning your website by Website Designing UAE
before falling too far behind.
before no longer meet the criteria and rules of SEO search
engines.
The redesign of your site allows:
- Accelerate your website's load time;
- Improve search engine ranking
- Convert more visitors to a customer
- Communicate effectively the scope of your service
offer;
- To manage the content of your site.
Speed record
The technological advances on the web are at the software
and hardware level. The way of coding and programming, the security
protocols, the functionalities and the tools of management of a website evolve
constantly. Concretely, a delay on this plan can result in a slow site to
load, problems of posting, security flaws and assuredly, the frustration on the
part of the Net surfers.
At the hardware level, the most significant technological
advance is the appearance of smartphones. Their small screen has
completely changed the way of designing websites. Also, their various
features, such as GPS, camera or microphone are used on new websites.
Do you have a technological delay?
You should consider a partial or total overhaul if:- You do not have a mobile devices version of your website;
- You use Flash;
- The last overhaul goes back more than 5 years.
Always the same game, never the same rules
For companies, the nerve of war on the web is
SEO. Appearing in search results is one thing, appearing the first page is
another. The best way to do this is to know the rules and criteria with
which algorithms determine the relevance of your site. The
"catch" is that these rules are constantly changing.
Do you play according to the rules?
You will be penalized by the search engines if:
- Your site is not suitable for mobile devices;
- Your site contains hyperlinks that no longer work;
- The sections of your site are badly organized;
- You do not have sharing features on social networks;
- Your site contains text and images that you do not own;
- Your site is slow to load.
"Forced" redesign
Even if your site is technologically up-to-date, it is
possible that the arrival of a new competitor, or even the reconfiguration of
your offer of service precipitates the redesign of your site. You will
understand the importance of choosing the right web agency like World Digital Network,
able to plan the redesign according to your means and your needs.
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