Most Common Digital Marketing Tactics

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Some of the Most Common Digital Marketing Tactics.


·       Search Engine Optimization (SEO)

This is the process of optimizing your site to "rank" higher on search engine result pages, thereby increasing the amount of organic (or free) traffic your site receives. Channels that benefit from SEO include:

§  Sites.
§  Blogs.
§  Infographics.

·       Content Marketing


This term denotes the creation and promotion of content assets to drive brand awareness, traffic growth, lead generation, and customers. Channels that may be part of your content marketing strategy include:

§  Blog posts.
§  Ebooks and whitepapers.
§  Infographics.
§  Online brochures and lookbooks.

·       Social media marketing

Among the channels you can use social media marketing are::

§  Facebook.
§  Twitter
§  LinkedIn
§  Instagram.
§  Snapchat
§  Pinterest.
§  Google+.

·       Pay Per Click (PPC)


PPC is a method of driving traffic to your site by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which lets you pay for the top slots on Google search engine results pages at a "per click" price of the links you place. Other channels where you can use PPC include:

§  Paid Ads on Facebook.
§  Promoted tweets on Twitter.
§  Sponsored Messages on LinkedIn.

·       Affiliate Marketing

This is a type of performance-based advertising where you get a commission for promoting someone else's products or services on your site. Affiliate marketing channels include:

Hosting video ads through the YouTube Partner Program.
Post affiliate links from your social media accounts.

·       Native Advertising
 

Native advertising refers to ads driven primarily by content and served on a platform, along with other unpaid content.

·       Marketing Automation

Marketing automation refers to software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks that they would perform manually, such as:

§  Email newsletters.
§  Scheduling social media posting.
§  Contact list update.
§  Workflows that stimulate leadership.
§  Campaign tracking and reporting.

·       Email Marketing


Companies use email marketing as a way to communicate with their audiences. Email is often used to promote content, discounts, and events, as well as directing people to the company's website. The types of emails you can send in an email marketing campaign include:

§  Blog subscription newsletters.
§  Follow-up emails for site visitors who downloaded something.
§  Customer welcome emails.
§  Holiday promotions for loyalty program members.
§  Tips or similar series of emails for custom creation.

·       PR online

PR online is practice to ensure online coverage from digital publications, blogs and other content-based sites. It is very similar to traditional PR but in the online space. Channels you can use to maximize your public relations efforts include:

§  Disclosure of reporters through social media.
§  Engage online reviews of your business.
§  Engage comments on your personal website or blog.

·       Inbound Marketing


Inbound marketing refers to the "full-funnel" approach to attracting, engaging, and delighting customers who use online content. You can use all the digital marketing tactics listed above in an inbound marketing strategy.

What does Digital Companies In Dubai do?
Digital Marketing Services In UAE are responsible for promoting brand awareness and lead generation across all digital channels - free and paid - available to the business. These channels include social media, the company's website, search engine ranking, email, exhibition advertising, and the company's blog.


Location: United Arab Emirates

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